No Clear Hero in Lord of the Flies :: Lord of the Flies Essays

No Clear Hero in Lord of the Flies The idea of a hero is a complicated one and there are several possible interpretations in Lord of the Flies. In action films the hero is usually the 'good guy' even if he (or she) is quite violent. Action heroes are strong and tough and think quickly when there is a problem. In novels the hero can simply be the main character of the story, though usually we feel some sympathy for him or her as well. Sometimes the hero is someone quite unexpected, who manages to do or say things that earn our respect and admiration. In Lord of the Flies there is no clear hero but there are three possible candidates for the description, Jack, Ralph and Simon. Jack could have been the action hero of the novel. He is strong and tough and usually thinks quickly when there is a problem. When he first appears he is the leader of the choir and he has the ability to keep them under control and make them do as he wants. Later on he becomes the leader of the hunters and is a good example to his followers. Jack is also physically brave and when he, Ralph and Roger went off to hunt the beast "Jack led the way". Unfortunately, Jack is not good at co-operating with Ralph and Piggy and his obsession with hunting leads to the fire going out when a ship is sighted. When the three boys mistake the dead airman for the beast, Jack takes decisive action but does not really face up to the problem. He takes the boys to a part of the island that is safer and tries to buy off the beast by leaving the pig's head as a sort of offering. Jack thus has many qualities required to be a hero but when he is in control he bullies the boys and is partly respons ible for the deaths of Simon and Piggy. He is not deliberately evil but his actions often have evil consequences, so Jack cannot really be considered a hero in the novel. Ralph starts off well in the novel. He is the first person we meet on the island and he becomes leader by popular vote.

Increasing Organizational Productivity Essay

There is a great challenge in increasing the productivity of organizations particularly to the managers who properly have turned to be experts in their specific fields. Basing on an organizational challenge that is tending to ubiquity, the productivity of the organization is the ratio that evaluates the efficiency of the resources used in the production of services. Production refers to the ratio between outputs and inputs. There are some particular companies that manage to produce more after using less as compared to other companies even when the conditions for productions are quite the same. Two companies may happen to be working in the same industry, deal with the same suppliers and resources, and work in similar business environment and after all, show some differences in organizational productivity. It means therefore the greatest challenge for managers of specific organizations is to have ideas on how to increase productivity. This is one of the manager’s responsibilities that lead to increasing the market share of an organization as well as maintaining profit (Smith, 1995). Goal setting A manager of an organization has to clarify the goals of the organizations, device processes so as to achieve them and in addition control the processes. A Service oriented organization basically shares the same goals with the peer organizations. The goals include developing a service that seems superior as compared to those offered in the marketplace. The second goal involves increasing the market share for the organizations. Sustain the profits and at the same time increase sales volume should be included. Moreover, offering suitable return on investment and using the available technology to increase productivity are also included. The goals also include eliminating waste, fostering the morale of the employees, reaching the best level of functioning efficiency and enhancing the image of the organization. It should be noted that the goals are related to each other and more importantly, their major intention is to increase the productivity of an organization. In all organizations the efforts of the employees basically determine the effectiveness of the organization. Generally, productivity happens in correlation to the interest and concern employees portray to a specific input component. Thus the human resource manager should be actively involved in developing and putting into practice practices and policies which encourage employees’ productivity (Maanen, 1998). Coping with factors that affect production There are some factors that have a great effect on productivity in service oriented companies. These are organization factors, environment factors, factors related to employee and management factors. The management of an organization have the obligation of examining the factors correctively to find out how one factor affects the other. This is because failure to examine a particular factor may lead to lowering of productivity. Since nobody can have a control on the environmental factors, the organization must always strive to be flexible so as to adapt to them. The structure of the organization is influenced by the environment it operates on and the environment has a significant impact on the employees. It is obvious that the style of the management establishes the effectiveness of the organization simply because it affects the reaction and attitude of the employee. Considering the relationship that exists among the factors have an ultimate effect on the productivity of an organization (Smith, 1995). The changing conditions in the economy have intense effect on the productivity of an organization and hence the degree of the stability of the company in terms of economy has effects on decisions concerning growth and staffing. As a result the labour union may change the benefits, wages and work rules and therefore the human resource department have to be cautious of the changes in the labour market conditions. An organization ought to be in a position that it can adapt easily to changing work environment. The organization factors which include structure, climate and technology also affect the profitability, efficiency and more particularly productivity (Smith, 1995). The application of management approaches of economy, efficiency as well as effectiveness as productivity measurement in a service oriented company have been noted not to increase productivity significantly (Bass& Avolio, 1998). There is need to incorporate the use of ethical approaches such as empathy and evaluation to increase the production of the organizations to a greater extent. There are limits that seem practical in the level of formalization and specialization of an organization. It may be national, privately owned or publicly owned and to increase productivity, the human practices and policies must match with the complexity and size of an organization. The makeup as well as size of the Human Resource department ought to echo with the organization’s structure. Another thing to consider is the degree of specialization or in other words technology. This involves the technical level of the processes in an organization. To sustain market viability, there is need for a particular scope of development and research. Employees should have the necessary skills basing on varying degrees. An organization ought to focus on whether it wishes to be employee-centred hence encourage employees to attain results. It must bear in mind its reward systems, communicating information, decision making and offering a positive climate for all employees. The Human Resource professionals ought to involve themselves in determining the climate of the organization. If it happens that they do not get involved, it means they lack the power to command a position that seems strong to lead to the implementation of policies created by the climate. Each organization has a basic management style that may be naturally evolved or consciously adopted. Whether democratic, task-oriented, authoritarian, laissez-faire, whether it strives to be reactive or chooses to be proactive or innovative, the managerial style for a particular organization has intense effect on the ability of the HR department in developing and implementing procedures and policies as well as on the employees. The function of the Human Resource is also highly affected by the manner in which resources are attained and used, the question regarding who makes decisions and sets the goals, how communication is communicated and the style of motivation used (Warrwick Organizational Behaviour Staff,2001). Employee attitude is another factor that has effect on the productivity of an organization. It is through the employees that the goals of an organization are attained and as a result they drive the failure or success of the organization. It is important to have employees with the proper educational levels or knowledge and skill concerning the job. Moreover, the employees’ motivation and abilities are also important factors to consider. The organization should avoid setting practices and policies that intensify negatively the employees’ social, personal, religious and political factors since this is likely to affect the workers’ effectiveness hence influencing productivity (Warrwick Organizational Behaviour Staff, 2001) What matters most? Productivity is concerned with what can be derived from the organizations’ resources and hence it is important to clearly list the most significant resource. For example in labour-intensive industries, the major input could be total number of hours worked by an individual and in steel plants could be the equipment. To increase productivity it is good to benchmark the operations in an organization to avoid being left behind in competition. An organization should invest in resources and this does not imply that there is need to use large sums of money. Investment could entail training employees on skills, operations as well as procedures. Training employees help impact in them vital skills that would help them to avoid making mistakes in customer service and manufacturing. For example, investing in technology may assist the organization to speed up in production and reduce the head count hence leading to less wastage. Paying the employees for work done would not bring the best for an organization. There are so many factors that affect the employees’ behavior. The organization needs to carry out an analysis and determine what has been missing in the list of motivating employees. To set things straight, there is need for a balanced approach and studies have revealed that doing away with pilferage of efforts could result to increased productivity (Warrwick Organizational Behaviour Staff, 2001). Best practices Increasing revenues and lowering costs are the major fundamental goals for service oriented organizations. At the same time as a businesses strives to attain its goals and objectives, IT organizations are pushed forward to accomplishing more with less. IT organizations have an added obligation of assisting other organizations comply with the regulatory requirements. Apparently, in the past years, reducing risk in organizations has assumed a different meaning and has become the most significant goal for organizations. For an organization to succeed in increasing productivity, it needs to examine the other perspective of reducing risks. This means that the need to manage and reduce risks is intertwined to increasing productivity. Managing risks involves reliability, compliance and security (Kelly, 2005). From the compliance point of view, development organizations ought to make sure that business processes as well as applications data consistently adhere to the regulatory guidelines and requirements. Failure to do this may imply that many IT departments could be exposing the organization to regulatory and legal risks. Organizations need to meet the requirement of the SOX-type reporting and hence organizations need to perfectly ensure that any alterations in their applications do not interfere but rather meet with other regulations including those of SOX. Basing on the reliability perspective, it is better that organizations continue with the attempts of increasing availability and reliability of the internal and facing customers’ applications. The key component to ensuring reliability is testing. However, many organizations fail in the procedure as they test what they perceive as important since they have little testing time at their disposal. This means that the organization leaves what is most important in real sense. Therefore, to become a bit more efficient and effective, organizations are required to perfect their effectiveness in the testing process and this means that testing should including testing the most important aspects or components and not the easiest components. From a security point of view, this is the real meaning of business in organizations. A breach in the application raises the risks involved in the organizations and therefore there should be a good thought on matters to do with reducing possibility attacks and this henceforth reduce risks linked to data access and applications (Kelly, 2005). The issue linked to managing risks is developer productivity. There is a lot of pressure on service oriented organizations to execute more while utilizing less. There is more job security if there is consequent greater effectiveness and developer’s productivity. It does not count much if organizations purpose to increase productivity without the proper tools as this will not show the practicability of the set goals. This is like purposing to work smarter but not harder. To increase organizations’ productivity, developers ought to come up with new ways of minimizing the time that is not utilized in benefiting the business value. For instance, the time utilized in testing does not particularly give business its value, but instead gives support on the release of an application that is complete which focus on a business need. Looking for ways to effectively and efficiently test will lead to an increase in productivity hence affect positively the delivering of the business value. The best way for efficient testing is creating a good level for best practices and not waste time in rebuilding standards from the grassroots (Kelly, 2005). Nothing comes easy and therefore if in an organization there will be addressing of challenges and risks, more effort and may be more time will be used. This implies that more money will be needed for executing the process. There is no way an organization can increase quality without having to increase time and cost. Organizations need to think on the best manner of reaching quality in the current world in the available time in a manner that is cost effective. This is the challenge that organizations face today. The best practices assist organizations to have a good improvement in the performance and efficiency of the organizations (Kelly, 2005). In the past years organizations considered the top down approach as the best in increasing productivity. However, this can also be achieved by using the bottoms up approach and this helps organizations to define, capture and apply the best practices in particular portions of the cycle of development. For instance, a particular organization may put into practice a limited performance of code of review for specific forms of services or applications. On the other hand, the organization may apply development tools and automated testing that streamline the identification of errors and also educate developers on the appropriate modes of solving errors as well as accomplishing a given job.

Hamlet’s Indecision Essay

Hamlet, the Prince of Denmark, is a bright young man with many talents. He is an academic, a witty orator, and a flawless actor. Certainly, he has the potential to do anything he wants which may have included, in the future, being the King of Denmark. His aptitude for all things calls into question why there is a great delay between Hamlet’s decision to avenge his father’s murder and the actual revenge. It is Hamlet’s idealism which leads to indecision and the reevaluation of his choice to kill Claudius. Hamlet actions should not attributed to mental illness but the purity of his soul. He believes fully that men were born good and were meant to do good things. His strong belief system contrasts strikingly with the reality and corruption of the world when he returns home. He comments on the state of Denmark and more specifically his father’s house, â€Å"‘Tis an unweeded garden that grows to seed; Things rank and gross in nature possess it merely† (Act I, sc ii). He is disgusted not just by his home community but the evil which existed in his family. He finds it difficult to resolve his illusions of what his world was with the reality of the situation. It is his idealist personality which allows him to conceal his bitterness while his internal will pressures him to avenge his father’s death. Hamlet attempts to use logic, a typical idealist characteristic, to determine what course of action he must take. Hamlet struggles with idea that he may be a coward for his inaction. At this point in the play Hamlet does not understand that it is his ‘goodness’ that is delaying his revenge. Despite his nightly supernatural chat with the ghost of his murdered father, he is still unsure if justice should be done by his own hand. Hamlet understands that if Claudius did kill his father he must kill Claudius. He understands that in a world of lies it was hard to tell truth from fiction, and a sinner from a saint. Therefore, Hamlet must have independent proof that his uncle murdered his father. A play within a play is the only way Hamlet, besides direct conformation, is going to be able to tell if Claudius is guilty. It is for this reason that Hamlet invites players in to perform a â€Å"murderous† play to ferret out the truth from his mother and new father. Hamlet’s inability to understand the motives of evil in actions and thought can also be attributed to his sole idealistic viewpoint. He does not understand why anyone would commit murder and therefore he is uncertain that he had ability to violently kill a man. Murderous revenge represents everything that Hamlet is not. Hamlet’s rational intellect allowed him the clarity of mind to understand both the good and bad in the act of the revenge. The mental degradation of Hamlet, is believed to be insanity by the other characters but it was clear to the audience that he is merely coming to terms with what he believes to be right. Hamlet is a religious man and murder was a sin. Hamlet is a man of classical philosophy and revenge is not rational. Choosing to appear mentally impair is good strategy because if the characters believe he is unwell, he will not be able to figure out the true. Hamlet’s true character remains unblemished. Hamlet is a man who believes in chivalry, and slaughter is not gentle. It is those idealistic qualities which causes the postponement of Claudius’ death. It is in the moment that Hamlet allows his emotion to dominate over his intellect that Claudius was killed. He is consumed by the thoughts of his father’s demise and is haunted by the knowledge that his father’s soul will not be able to rest until his death is avenged. Hamlet willfully concludes, â€Å"My thoughts be bloody or be nothing worth† (Act IV sc iv). It is then that Hamlet finally had the ability to suppress his idealistic nature, and do what is right. The murder is not a well planned scheme and occurs in the heat of the moment. Hamlet, after the murder of Claudius never once wavers in his decision. He has done what is right and believes that â€Å"There is a special providence in the fall of a sparrow† (Act V sc ii). Oddly enough fatalism is part of idealistic theory and therefore Hamlet always remains true to himself and his idealism. Hamlet’s idealism makes him the perfect tragic protagonist and leads to theme of indecision. Without his intense regard for the ideals of truth, justice, goodness and beauty there would be no play. His fatal flaw, the belief that men and therefore the world are inherently good, created a moral dilemma which the characters, and plot revolves. Even Hamlet, the academic, comments on the presence of hamartia in human nature. He stated: oft it chances in particular men That for some vicious mole of nature in them, As in their birth, wherein they are not guilty, By the o’ergrowth of some complexion, Oft breaking down the pales and forts of reason, Their virtues else, be they as pure as grace, As infinite as man may undergo, Shall in the general censure take corruption From that particular fault. (Act 1, sc 4). Hamlet continues late in the resolution of the play, â€Å"though I am not spleenative and rash Yet have I in me something dangerous† (Act V. sc i. ) Hamlet’s idealistic nature mismatched with his pragmatic circumstances, which creates the ultimate theme and driving force behind all the rising action, falling action, and resolution of this tragedy.

Key Principles of Economics

3 Key Elements of Economics There are many key factors that make up the economic system all which must work together in order to effectively direct scarce inputs into wanted outputs. For this purpose the focus will be on 3 of those key elements. this includes the idea of no such thing as a free lunch, transactions as an obstacle to trade, and how the invisible hand directs buyers and sellers toward activities that increase general welfare. All three of these elements are essential for a greater understanding of how the economy thrives. In our market, resources are limited yet humans desire for goods and services is nearly infinite.Because of this there is no such thing as a free lunch. The sacrifice most commonly thought of in receiving lunch is the monetary cost however there are other sacrifices as well. Productivity, which provides the money for that lunch, is a large sacrifice when we stop to take a lunch break as in this explanation. However, the main sacrifice to focus on is th e cost that we pay for any good or service. This sacrifice is something both consumers and producers must face. To say that you did not pay for the lunch you received still does not make it free to you or the person who paid the bill. It simply shifts the cost, it does not reduce it.As consumers we are always looking to get more for less. Yet what we do not see so directly, is how the cost of any given good influences us on what we choose to purchase. With out comparing the cost advantage of given products we as consumers would end up using the money we had intended for groceries perhaps on other items that are not of equal value. Therefore, if Sally goes out shopping with the intent of buying only a few essential items that her daughter will need for the winter weather and does not consider the cost of what she is buying she could easily over spend and have to sacrifice at the grocery store.Or maybe Sally will then not be able to heat her house effectively. Both of these are exampl es of items that are more essential to Sally and her daughter's well being than the brand name of her daughter's clothing. This shows how by purchasing the more expensive clothes for her daughter Sally is no longer able to direct her resources as effectively as she could have had she perhaps taken her daughter to Goodwill and gotten clothes that are just as effective for less money. For producers the cost that most effects them is of the resources they use to make any given product.If a paper mill produces only two types of paper type A and type B Then in order for the paper mill to produce 500 bundles of each type of paper the mill must accrue the cost of only being able to make 500 bundles of type A because they must also make 500 bundles of type B instead of 1000 of type A and none of type B. This also shows cost because 1000 bundles of type A is the cost of 0 bundles of type B. Trade is a voluntary exchange of goods of services however, trade cost the consumer and the producer.T he producer must pay things like time effort, shipping, and negotiations in order to make the sale. These cost then get reflected on to the consumer in order to create a profit. Transaction cost are effected by several factors physical obstacles, lack or information, government taxing and regulations, and middle men. Physical obstacles such as rivers, mountains, and oceans all increase transaction cost because they increase the difficulty of getting the product from the shipping point to the destination. This can be seen in the cost of nearly anything.If John orders a new muffler for his Toyota motor cycle and it has to be shipped from Japan he will incur a much larger transaction cost than if he had ordered the part locally because that muffler must travel across the ocean and possibly some other land barriers. Lack of information is costly in the way of the producer and consumer. If the producer of an anatomy book is looking to find a consumer they producer must spend valuable tim e looking for a consumer because they are unaware of where they might find the consumer.The same goes for the consumer who must look for a producer or other student who has the book he or she needs. This could also involve finding multiple sellers of the right book in order to compare price and get the most value for his or her dollar. This all takes time in which the producer and consumer could be doing more productive things therefore bringing in more income. As most people are well aware of the government increases transaction cost in varying ways including taxes, licensing requirements, price controls, tariffs, and quotas.Every time I go to the grocery store I can look at my receipt and see where I was taxed. Some things only have a 2. 5% tax others have a 5% tax. This increases my cost of trade by the percentage of tax on every item I purchase in a given transaction. Government also increases transaction cost on other nations by enforcing tariffs in which a tax must be paid in order to import the goods shipped here to the U. S. Another example is in licensing. If I want to go fishing legally I must first buy a fishing license. Therefore I must pay in order to go and fish for the good of potentially catching my dinner.The final element of economics that will be covered is the invisible hand, how market prices direct buyers and sellers toward activities that promote general welfare. Every person is out for his or her own gain however, what he or she does not realize is that the â€Å"invisible hand† or market prices promotes the goals of others which leads to greater riches for everyone. For producers the actions of the consumer allows them to know how to adjust to meet the demands of the consumer. It reflects information about a consumers preferences in regards to cost, timing, location and circumstances.For example if people are able to get canned pumpkin all year at the super market but around thanksgiving the demand for canned pumpkin sky rockets in Louisiana then the producer can then tell that they are able to raise the price of the pumpkin in Louisiana and because they raised the price they can also afford to supply more cans of pumpkin with out the fear of the canned pumpkin expiring on the shelf. For the consumer to buy a product the consumer must feel they are getting at least the monetary value of the good they are buying.Therefore, if the pumpkin is priced too high the consumer will reduce the amount that they buy causing spoilage and costing the producer. However, if the price is too low the producer will see a great increase is the purchase of the pumpkin because the consumer now thinks they are getting more for their money than before. This is how the â€Å"invisible hand† directs prices by showing when there is a surplus or shortage allowing for the market to self adjust to cross over clearing where there is very little excess or shortage in the real world.

Chef Charlie Trotter

Science, and turned him into a food. Even though, with the help of his roommate, Chef discovered a passion for cooking, he still graduated with a degree in Political Science. Obtaining a degree in Political Science didn't mean much anymore to Chef Trotter, since he grew fond of cooking, so he went to further is education in the world of Culinary Arts. He went to school an additional five years chasing his new found dream. He worked and studied in Chicago, Florida, Europe, and San Francisco where he attended California Culinary Academy.The more knowledge he gained the more his drive to become a chef grew stronger. In 1987 Chef Trotter opened his first restaurant in Chicago which was simply called â€Å"Charlie Trotter's†. This was his most famous restaurants, winning him many awards. For over two decades â€Å"Charlie Trotter's† was known as the best fine dining experience not only in America but also the world. He and his restaurants made Asian fusion well known or some would say what it is today. Chef Trotter also opened â€Å"Trotter's To Go†.This was a high end, ell known delicatessen and catering shop in the heart of Chicago. His restaurants were known for being â€Å"the best†. He was the â€Å"Midas Man†, every place that bared his name was turned into gold. In 2008 he opened â€Å"Restaurant Charlie† and â€Å"Bar Charlie† both located in the bright lights of Alas Vegas and both were equally successful. Beyond his culinary status, Chef Trotter was also known for a giving heart. He was involved in many charities, one being his own which is called â€Å"Charlie Trotter Culinary Education Foundation†.To gain support Chef would host weekly inner for high school students and underwritten annual fund-raising dinners for the foundations. Chef Trotter has been recognized in the culinary world. He has been awarded the James Bearded Outstanding chef award in 1999. He was also invited to the White House where President Bush and Colic Powell presented him with an award of being one out five â€Å"heroes† for his work in his foundation. All the awards were leading to the biggest of them all, the induction of the Culinary Hall Of Fame in 2013. This made Chef Trotter the 57th inductee.Unfortunately, Chef was found dead, by his son Dylan, at his home in Lincoln Park, IL on November 5th 2013. After being rushed to hospital he was pronounced dead on arrival. The corner reports it was due to a stroke. His death saddened the culinary world but his life made the world proud. Works Cited Rosemary Regina Cobol, Jeremy Corner, Phil Vetted and Mark Carr, Tribune Reporters Star Chef. Com, Chef Charlie Trotter of Charlie Trotter's – Biography Worldviews. Org, World's Top 50 Restaurants 2007 Camp, David, â€Å"Charlie Trotter, a Leader Left Behind†

Introduce word flying fish from Pacific Northwest and Alaska Essay

Introduce word flying fish from Pacific Northwest and Alaska - Essay Example The Gulf of Alaska has continuously grown warmer and this could be as a result of some unusual species of fish within this region. The changes in water temperature have resulted in a reduction in the growth of phytoplankton, which is a main source of nutrients for fish. Both predator and prey are forced to travel long distances in search for food. The vagaries of global weather result in some species falling victims, while others prosper under the changing environmental conditions (Mecklenburg, Mecklenburg, and Thorsteinson 537). Sites of fish jumping from water on the itineraries through these places are relatively common. While some of the fish are on transit to different locations looking for food, others commonly leap out of the water in order to feed on terrestrial insects flying above. Whether a leap or a jump by the fish, they always appear to be flying when one sees them during a cruise. The reasons behind this observation might be unknown, but the element of flying fish remains a reality in the North West pacific and

Visual Arts Research Paper Example | Topics and Well Written Essays - 1500 words

Visual Arts - Research Paper Example Online dating sites include Match.com and E-Harmony while the most popular video sharing site is YouTube. Rather than focus on how to use these forms of social media, I will base my paper on how they are transforming how we watch television. I will also highlight on the impact they will have on network news, commercial television and cable TV in the coming, say ten years. The rise in the popularity of social media can be viewed as a revolution. Why would anyone come to this conclusion? Just to look at a few statistics about social media: According to a research by the Pew Internet and American Life Project, 73% of teenagers, 72% of young adults, and 40% of all adults above 30 years use social networking sites. As if that is not enough, if the number of Facebook users were the population of a country, it would be the third most populated country, just under China and India. Moreover, social media has overtaken pornography as the number one activity on the web. Before I jump into the e xact questions I want to address, I find it is rather essential to show the relevance of social media on TV. First, we all agree that it is changing the way we watch TV. For instance, in the Spring of 2007, the number of people who tuned in TV dropped by 2.5 million. (Nielsen report)This was in comparison to the previous year, 2006. In 2010, it was found that consumers in the U.S spent as much time on the internet as on TV. (Forrester). Since people are spending more time on the internet, people's interactions on the internet are also increasing. Companies have noted this and are shifting to the internet. No one can forget last summer’s Old Spice videos. In the videos, Isaiah Mustafa spent two days, dressed only in a towel and gives responses to fans in a setting that was made to appear as a bathroom. Within the first 24 hours after they were uploaded, they had a massive 83 million YouTube views. This was way above the views of Obama’s victory speech. This can be attri buted to the fact that there were instant responses to the users in real time. As such, they appeared to be conversational. This is one way in which social media is changing the way we view TV. Besides this, the following are the trends that we are likely to see in TV due to popularity of social media. First, all TV channels will be done away with. TV users will have a chance to watch what they want, and when they want. There will be several customs made content on the internet which one can demand when they want. This will be enhanced by the availability of unlimited content, which will be available form online libraries. One will only be required to search for the content using powerful search engines to access the content. Traditional channels, which focus on their brands and limited sharing, will be entirely done away with. Already there are technological advances in TV devices connected to the internet such as Apple TV, Roku and Xbox. These devices will be adopted by many peopl e who will also demand that the entire TV experience is integrated as a simplified, single interface. The next trend in TV viewing will be to do away with the remote control. TV as we know it from the past required installation of interactive TV enhancements. In recent years, this has changed with companies such as Google launching the remote-keyboard interface. This has not achieved much success. Interface innovation companies are working on TV controls that do not require remote controls. Comcast and Verizon,