Harley Davidson Case Study

1. Introduction Established in 1903, The Harley-Davidson Motorcycle Comp any(prenominal) has traveled a moderately rocky road to victory. Saved from the beach of bankruptcy by a steering buyout in 1981, Harley has succeeded in building a truly global brand that is the resent of its competitors. Faced with a declining market, a poor economic humor and fierce competition from Nipponese manufacturers, the Harley-Davidson Company was forced to re-look at its competitive strategy. The essence of Harley-Davidsons success is rooted in its displace strategy, which it undertook shortly after the management buyout. Prior to the buyout, the Harley-Davidson motorcycle was perceive as being an small quality product to that of its competitors. By changing its focus from a product orientation to a marketing orientation, Harley was able to dismay close to its customers, and by so doing, offer them greater value. This appointee aims to identify the current and say-so issues and p roblems facing the Harley-Davidson Company, and by so doing, offer virtually recommendations that apprise aid in next strategy development. 2. Potential Issues and Problems face Harley-Davidson 2.1 Macro-Environmental Analysis The P.E.S.T.L.E. framework is a useful analytical gumshoe used to gain an understanding of the macro-environmental factors which hold up tinted Harley-Davidsons backing in the past and which will impact the business in the future. Not all the components of the framework argon pertinent to this case, however, I will identify the factors, which pose the greatest opportunities or threats to Harley-Davidson. 2.1.1 economic Factors Economic factors such as economic growth, fire right-down and exchange rates can have a dim effect on strategy development in any organisation.

Interest rate levels and economic growth rates image consumer-spending patterns, especially for luxury items such as motorcycles. A growth economy bodes well for Harley Davidson, but in measure of a sagging economy, sales of luxury... This is a well written give birth with one weak section which is the competitve environment. Motorcycle Indusrty estimates, Harleys marketshare, Japanese competitiors and their potentiality in the racing arena could have been examine a little more...Good job overall.. Another well written, informative try and really interesting, especially if youre like the topic. It seems that you have done about good research but refrences would hav been handy. well done If you loss to cash in ones chips a full essay, order it on our website: BestEssayCheap.com

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