Critique on an example of public relation: Homepage of iTV.

Reason for choosing this PR employment Hong Kong Telecom rolled out(p) Interactive TV (iTV), star of the worlds first large-scale video-on-demand (VOD) go at the finish of 1997. Citizens will be able to operate themselves on the couch, disturb a few buttons and severalise television system programs, movies, video games and early(a) content via high-speed telephone lines, delivered whenever they want to plenty them. A year was passed, this service provided by Hong Kong Telecom is lull impinging into the market for much subscribers. This particular example is chosen because some(a) of the PR strategies used ar quite good and deserving some discussion. Evidence for being a PR operation This homepage is an example of general relations because it aims to create open parley and maintain reciprocal understanding between the governing (Hong Kong Telecom) and its exoterics. It tries to make insights into possible problems of their lymph node from the clients publics. It is also the medium through which organization reaches the public with repacked subject matters. Organization This PR example is working for iTV, which is one of the services provided by Hong Kong Telecom. Intended publics There argon seven-spot main intended publics for this example. They argon customers, special amour group, potential drop subscribers, media, suppliers, community neighbour and advertisers. All of them shared a putting green interest - iTV.

Either subscribers to the service or not, these publics are provoke in inst eaching iTV, wanted to know more to the highest degree it, therefore they would be interested in this ! PR message and tried to find out answers to their questions from this homepage. The key distinctive of the public is that none of them are not members of the organization (Hong Kong Telecom), all of them are in the external environment of the organization. Function of the PR example The purpose of this homepage... If you want to get a full essay, order it on our website: BestEssayCheap.com

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